If you tuned into Dragons’ Den this week, you’ll have seen shoe deodorising pouches in the shape of a banana step into the spotlight. It’s no surprise, every parent, athlete, or pet owner knows the battle against lingering odours is real.
At Laceeze, we’ve already been championing the fresh-feet revolution with our Defiance Fresh deodorising pouches. Designed with natural bamboo charcoal to neutralise odours and absorb moisture, they’re the eco-friendly, reusable way to keep life smelling fresh and this month we launch our second scent Ocean Fresh
But here’s the thing: although we call them "shoe pouches" their use goes far beyond football boots and trainers. Our customers are getting creative, and we love it.
Where to Use Defiance Fresh Pouches (Beyond Just Shoes)
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Inside boxing gloves 🥊 – no more dreaded glove stench after training.
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Kit bags 🎒 – keep muddy kit and sweaty gear in check between matches.
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Lockers 🏋️ – perfect for school or gym lockers that need a freshness boost.
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Car boots 🚗🐾 – especially useful if you have pets or carry muddy boots around.
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On the coat rack 🧥 – jackets, scarves and hats can hold on to damp, musty smells; pouches keep them fresh.
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In the utility box 🧤 – drop them in with gloves, hats and accessories so they’re always ready to wear.
The beauty of Defiance Fresh? You just pop them where you need them and let the charcoal do the hard work.
Freshness on the Go: The Defiance Fresh Kit Bag
We’ve taken things a step further by creating a Defiance Fresh Kit Bag — a sports bag that comes with built-in bamboo charcoal pouches inside. It’s the ultimate solution for anyone transporting muddy boots, damp kit, or sweaty gear.
No more dreading that post-match whiff when you unzip your child’s bag (or your own). The pouches get to work instantly, making this bag a game-changer for grassroots sport and busy families.
Check out the Defiance Fresh Deodorising Kit Bag here
Why Choose Defiance Fresh?
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Eco-friendly & reusable – bamboo charcoal, can be tipped onto the compost heap when the scent goes.
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Discreet & versatile – from boots to boxes, they can be used in so many situations
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Designed with grassroots sport in mind – made by a brand that understands muddy kit and busy families.
So while Dragons’ Den may have just introduced deodorising shoe pouches to millions, we’ve been here a while — helping parents, athletes and pet owners win the fight against smells with Defiance Fresh.
Ready to freshen up? Explore the full Defiance Fresh range here.
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